Starting at: Fruit of the Loom 4930B Youth 5 oz. Stripe/White/Blush has wireless cups that are unlined, and do not include removable padding. of 1 (4 results) Starting at: Fruit of the Loom 3931B Youth HD Cotton 100 Cotton T Shirt.Grey/White/Black and Navy/White/Grey has wireless cups that are lined with pockets for light removable padding, included.Color options that include removable padding come with one set of removable pads. We have available the finest Fruit of the Loom T-Shirts and sweatshirts for everyone to enjoy. Fruit of the Loom has been satisfying customers for over 150 years with offering only the best in activewear. Fischvogt, echoing a phrase repeated in advertising copy.This soft, comfortable wireless bra features dual front straps. Theres a good reason that Fruit of the Loom has been in business since 1851. While the campaign makes functional claims about comfort and fit, the operative claim is more emotional, albeit tongue-in-cheek, about “the power of positive underwear,” said Mr. “When they tend to think about underwear, it’s when something isn’t quite right,” said the brand’s Mr. “You want underwear that you can count on not itching you in the middle of the day, not riding up and giving you a wedgie.”Ĭonsumers tend to think most highly of undergarments that, paradoxically, they think of very little. “We found that there’s a universal truth between men and women, who say, ‘If I put on the wrong underwear at the beginning of the day, it’s going to derail,’ ” Mr. The men appeared off and on in commercials for decades, first as a sort of goofy Greek chorus that materialized in settings like an elderly woman’s living room or the Garden of Eden and then, more recently, as musicians in comically sappy music videos.Ĭrispin Porter & Bogusky’s research with consumers included in-home interviews where men and women gave running commentaries on the contents of their underwear drawers, according to Matt Fischvogt, a creative director in the agency’s Boulder office. In 1975, Fruit of the Loom introduced four mascots dressed as the produce in its logo - an apple, green grapes, purple grapes and currants - whom it calls the Fruit of the Loom Guys. “What you put on first thing in the morning really can have a positive impact on your day, and we thought about all that hope and optimism of starting a job,” said Scott Greene, senior vice president for brand management at Fruit of the Loom in Bowling Green, Ky., a unit of Berkshire Hathaway. The theme of its new advertising campaign, “Start Happy,” is that putting on comfortable and properly fitting underwear fosters a chipper attitude, a message that the LinkedIn giveaway is meant to underscore.
15 Fruit of the Loom will extend the offer to 5,000 eligible LinkedIn users weekly for five consecutive weeks. Fruit of the Loom also works hard to be a sustainable and environmentally friendly company. Fruit of the Loom makes t-shirts, sweaters, pants and hoodies for men, women and children. Fruit of the Loom was created with cotton and continues to provide superior cotton clothing. The promotion is called Fresh Gigs, and beginning on Oct. A company this old is an expert in comfort.
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